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Recommending a Stratergy

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We understand human civilization is threatened by grave environmental crises and global warming; we must get ready for tomorrow today.

We at Sansui put all efforts to deliver low voc, No VOC Coating, “Safety with Creativity” That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.

Vision Statement

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. We will be an internationally renowned producer of special purpose coatings benchmarked to global standards in terms of quality, R & D, cost efficiency and social responsibility.

Our Philosophy


We believe in the Five Pillar Philosophy, which lies at the very heart of the success of any organization:

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality paints - brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers; Together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Productivity: Be a highly effective, lean and fast-moving organization

Goal and Objective

We believe in the Five Pillar Philosophy, which lies at the very heart of the success of any organization

  • We will provide true value to our customers through innovation & customization, product & Service excellence and cost management.

  • We will achieve our vision through an unrelenting focus on anticipating, understanding and Meeting the needs of our served markets.

  • We will contribute to the cause of the environment by developing and bringing to market high Performance products with low or zero volatile organic compounds.

  • We will live our values and be ethical in all our interactions with our stakeholders and the community at large.

Today’s Situation

Today, we have a modern and expansive facility built to global standards of quality and environment standards. We have a super efficient supply chain that delivers our products across the length and breadth of India. Our Innovation and R & D Lab in Mumbai is a fount of great ideas and customer-centric applications. Our scientists have time and again anticipated a need, instead of waiting for the market’s signal.

Today, our products meet a range of applications across many industry segments: construction, interior décor, automotive, plastics, consumer durables, shipping and marine, electronic storage media……..

At Sansui Paints, we place a premium on customization. No matter how niche your need, you can count on us to provide you with a solution that meets your expectations.

Social Commitment

We are an environmentally aware company and have built rigorous pollution control into all aspects of our production and effluent discharge processes. We place great value on human resources and provide a great workplace for our employees.

Finally, we believe that every organization must be socially responsible. We are deeply committed to the community that we operate in and abide by the principles of fair business practices and affirmative social action.

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